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Data intelligence and marketing firm welcomes six new team members as part of strategic growth plan

NASHVILLE, Tenn., November 17, 2022 – Percy, a provider of artificial intelligence that collects and analyzes consumer behavioral data to empower real estate agents and mortgage lenders, has announced the hirings and promotion of several key leaders to support its continued growth.

The new hires come on the heels of a major rebrand launched in May, which coincided with a $10 million equity funding and a partnership with industry titan Black Knight.

“Each of these additions brings specialized leadership to help continue its massive growth trajectory,” said Founder and CEO Charles Williams. “They all have demonstrated track records in their areas of expertise, and I’m thrilled to welcome them to our team and work with them to blaze’s path forward.”

Michael Graham joins as’s first Chief Operating Officer and Chief Financial Officer to manage the firm’s day-to-day operations as the company continues its rapid scale. Graham is a well-known executive in the proptech and fintech space, as he successfully helped guide real estate tech company Dotloop as it emerged from a young startup to a promising venture that was eventually acquired by Zillow. 

“With a growing client base and workforce, has reached a point where it’s able to bring on a seasoned executive like Michael, who has experience scaling companies and can oversee our expansion from 150 enterprise accounts to 1,500 and beyond,” Williams said.

Matt Woolley joins as Chief Revenue Officer, bringing more than 20 years of sales leadership experience in the mortgage and financial services industries, including work at early-stage growth companies such as Finlocker, LoanLogics and Interthinx.  

“We’ve been fortunate in that most of our growth to date has come from us delivering results directly leading to word-of-mouth referrals,” said Williams. “Our goal is to take our solid momentum to another level. That’s exactly what Matt has built a successful career doing, and we’re thrilled to have him guide our rocketship.”

Other notable hires include:

  • Shannon Baldwin, who brings over 15 years of marketing experience in B2B SaaS, FinTech startups, joins as VP, Marketing to further build’s brand and execute on strategic marketing initiatives for maximum success in the real estate and mortgage industry 
  • David Keleher, who led Large Broker Sales at for 6 years, joins as VP, Broker Sales
  • Janet Knilans, a former Sales Executive with Ohara Corporation bringing 16 years of sales and operations experience, joins as Operations Director
  • Marsha Lowe, formerly of Remine, joins as Head of Product to lead’s product efforts, bringing over 10 years of product management and strategy in the real estate industry

About is a data intelligence and fintech marketing company that uses proprietary consumer behavioral data and artificial intelligence to help real estate and mortgage brokers develop more meaningful relationships with each other and their clients. has now partnered with more than 150 of the largest real estate brokerages in the country, collectively representing over 250,000 agents, and is unique in providing real-time, real estate buyer data. Learn more about Percy and request a demo to see it in action.