We get real estate, we get mortgage, and we get you.


Percy (formerly Buyside) is a data analytics and marketing company on a mission to help real estate brokers and mortgage professionals profit from their largest untapped asset: consumer behavioral data.

Percy aggregates client activity during their real estate pre-buying and pre-selling activities, using it to power actionable insights and intelligent marketing tools in helping build relationships, capture seller leads, win more listingsm and close more transaction sides.

Our team brings decades of real estate and technology industry expertise. We understand the unique challenges real estate and mortgage brokers face and we wake up each day excited to help you conquer them.

We understand real estate, mortgage, and technology… and we understand you.


Charles Williams

Founder & CEO

Michael Graham


Jon Druse


Matt Woolley


David Keleher

Head of Real Estate

Preeti Kalawadia

VP, Solutions

Marsha Lowe

Head of Product

Dan Kim

Director, Partnerships

Janet Knilans

Operations Manager

Ancio Robinson

Regional Sales Manager

Patrick Calahan

Account Manager

Sarah Glueck

Application Implementation Executive

Dustin Knowles

Customer Support Specialist

Shiloh Matcke

Customer Support Specialist

Anthony Rossi

Business Analyst

Robbie Sapunarich

Lead Developer

Eric Hyde

Software Developer

Neville Lee

Software Developer

Rianna Castro

Jr. Software Developer

Kyson Gardner

Jr. Software Developer

Tess Land

UX Designer

Jared Nickless

Project Manager

Ben Graboske

President, Black Knight Data & Analytics

Percy Advisor

Howard W. "Hoby" Hanna IV

President, Howard Hanna Real Estate & Mortgage

Percy Advisor

Paul Boomsma

CEO, Leading Real Estate Companies Of The World

Percy Advisor

Peter Hunt

CEO, Hunt Real Estate & Mortgage

Percy Advisor .

Jonathan Miller

CEO, Miller Samuel Real Estate Appraisers & Consultants

Percy Advisor