REAL ESTATE
IS IN
OUR DNA


We get real estate, we get mortgage, and we get you.

OUR MISSION

Percy (formerly Buyside) is a data analytics and marketing company on a mission to help real estate brokers and mortgage professionals profit from their largest untapped asset: consumer behavioral data.

Percy aggregates client activity during their real estate pre-buying and pre-selling activities, using it to power actionable insights and intelligent marketing tools in helping build relationships, capture seller leads, win more listings and close more transaction sides.

Our team brings decades of real estate and technology industry expertise. We understand the unique challenges real estate and mortgage brokers face and we wake up each day excited to help you conquer them.

We understand real estate, mortgage, and technology… and we understand you.

OUR TEAM


Charles Williams

Founder & CEO

Michael Graham

COO & CFO

Matt Woolley

CRO

Janet Knilans

Operations Director

Shannon Baldwin

VP, Marketing

David Keleher

VP, Broker Sales

Preeti Kalawadia

VP, Solutions

Jeremy Elser, PhD

Chief Data Advisor

Marsha Lowe

Head of Product

Dan Kim

Director, Partnerships

Gabrielle Vagnozzi

Customer Success Manager

Dox Aitken

Customer Success Manager

Ancio Robinson

Regional Sales Manager

Sarah Glueck

Application Implementation Executive

Dustin Knowles

Customer Support Specialist

Shiloh Matcke

Customer Support Specialist

Ben Graboske

President, Black Knight Data & Analytics

Percy Advisor

Howard W. "Hoby" Hanna IV

President, Howard Hanna Real Estate & Mortgage

Percy Advisor

Paul Boomsma

CEO, Leading Real Estate Companies Of The World

Percy Advisor

Peter Hunt

CEO, Hunt Real Estate & Mortgage

Percy Advisor .

Jonathan Miller

CEO, Miller Samuel Real Estate Appraisers & Consultants

Percy Advisor