IS IN OUR DNA
We get real estate, we get mortgage, and we get you.
Percy (formerly Buyside) is a data analytics and marketing company on a mission to help real estate brokers and mortgage professionals profit from their largest untapped asset: consumer behavioral data.
Percy aggregates client activity during their real estate pre-buying and pre-selling activities, using it to power actionable insights and intelligent marketing tools in helping build relationships, capture seller leads, win more listings and close more transaction sides.
Our team brings decades of real estate and technology industry expertise. We understand the unique challenges real estate and mortgage brokers face and we wake up each day excited to help you conquer them.
We understand real estate, mortgage, and technology… and we understand you.
Charles WilliamsFounder & CEO
Michael GrahamChief Financial Officer
Janet KnilansChief Operating Officer
Preeti KalawadiaVP, Technology & Partner Solutions
Jeremy Elser, PhDChief Data Advisor
Brandon CarrollVP, Customer Success
Dan KimDir, Customer Success
Lucas RogersDir, Education
Gabrielle VagnozziCustomer Success Manager
Ancio RobinsonRegional Sales Manager
Sarah GlueckApplication Implementation Executive
Dustin KnowlesCustomer Support Specialist
Shiloh MatckeCustomer Support Specialist
Ben GraboskePresident, Black Knight Data & Analytics
Howard W. "Hoby" Hanna IVPresident, Howard Hanna Real Estate & Mortgage
Paul BoomsmaCEO, Leading Real Estate Companies Of The World
Peter HuntCEO, Hunt Real Estate & Mortgage
Percy Advisor .
Jonathan MillerCEO, Miller Samuel Real Estate Appraisers & Consultants
Shashank ShekharCEO, Founder InstaMortgage, 2023 Entrepreneur of the Year