We get real estate, we get mortgage, and we get you.

OUR MISSION (formerly Buyside) is a data analytics and marketing company on a mission to help real estate brokers and mortgage professionals profit from their largest untapped asset: consumer behavioral data. aggregates client activity during their real estate pre-buying and pre-selling activities, using it to power actionable insights and intelligent marketing tools in helping build relationships, capture seller leads, win more listings and close more transaction sides.

Our team brings decades of real estate and technology industry expertise. We understand the unique challenges real estate and mortgage brokers face and we wake up each day excited to help you conquer them.

We understand real estate, mortgage, and technology… and we understand you.


Charles Williams

Founder & CEO

Michael Graham

Chief Financial Officer

Janet Knilans

Chief Operating Officer
Lisa Larson Chief Strategy Officer

Lisa Larson

Chief Strategy Officer

Preeti Kalawadia

VP, Technology & Partner Solutions

Jeremy Elser, PhD

Chief Data Advisor

Dan Kim

Director, Customer Success

Ancio Robinson

Customer Success Manager

Sarah Glueck

Application Implementation Executive

Dustin Knowles

Technical Support Specialist

Shiloh Matcke

Technical Support Specialist

Ben Graboske

President, Black Knight Data & Analytics Advisor

Howard W. "Hoby" Hanna IV

President, Howard Hanna Real Estate & Mortgage Advisor

Paul Boomsma

CEO, Leading Real Estate Companies Of The World Advisor

Peter Hunt

CEO, Hunt Real Estate & Mortgage Advisor .

Jonathan Miller

CEO, Miller Samuel Real Estate Appraisers & Consultants Advisor

Shashank Shekhar

CEO, Founder InstaMortgage, 2023 Entrepreneur of the Year Advisor