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Lisa Larson Honored as 2024 HousingWire Women of Influence Chief Strategy Officer Lisa Larson Honored as 2024 HousingWire Women of Influence

AI Champion Earns Accolades Across the Industry

NASHVILLE, TN – July 1, 2024 –, a trailblazing leader in data intelligence and fintech marketing for the real estate and mortgage sectors, is proud to announce

Larson is celebrated for her pioneering work in developing impactful Artificial Intelligence and Machine Learning strategies, which have significantly transformed the real estate and mortgage industries. At, she leads the development of the PercyHome Market Intelligence Platform, a proprietary tool that uses machine learning to deliver real-time market insights and pre-mover consumer behavioral data. The PercyHome Intelligence Platform empowers real estate professionals, mortgage loan officers, and consumers with valuable information, paving the way for a more informed and efficient industry.

“It is an honor to receive recognition from HousingWire and to stand among these remarkable women who are making significant contributions to the real estate and mortgage sectors,” said Larson. “The housing industry is poised to benefit from the revolutionary insights provided by these leaders, and I am thrilled to lead the effort in bringing’s data-driven solutions to market. Having worked in PropTech for over 20 years, it brings me profound joy to witness the growing presence and impact of talented women in technology, who continue to shine through their leadership and innovation.”

Larson is among the 100 honorees acknowledged for making “a significant difference in the communities they serve and leaving a lasting impact on the housing ecosystem.”

“This year’s honorees showcase the remarkable accomplishments of the industry’s leading female executives,” said HousingWire’s Editor-in-Chief, Sarah Wheeler. “These women have exhibited exceptional leadership, innovation, and commitment to their organizations, inspiring the next generation of leaders to imagine a future without limits.”

About stands as a pioneering behavioral data analytics company that has developed a unique market intelligence platform tailored for the real estate and mortgage industries. By aggregating consumer activity data, empowers real estate brokers, agents, and mortgage lenders with actionable insights, enabling them to secure more leads, win additional listings, and increase the number of closed transactions. Today, Percy partners with over 150 leading real estate brokerages nationwide, representing more than 250,000 agents. For more information or to request a demo, visit