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Long Realty Launches Buyside Home Value Sites to Increase Listing Inventory

Long Realty, based in Tucson, AZ, has launched Buyside’s Home Valuation Sites (HVS) to their 1,400+ agent network. Integrated into Long Realty’s existing website tools, agents can now market their own Home Valuation Site, driving homeowners to check the value of their home and generating seller leads.

“Providing our agents with business building systems to engage with homeowners is critical in today’s market”, said Kevin Kaplan, VP of Marketing and Business Development at Long Realty, “Our market continues to evolve, and we want to provide every advantage to our agents to connect with potential sellers. Buyside has a track record of helping brokerages do just that.”

This partnership comes on the heels of Buyside’s 2nd National Home Valuation Week (#NHVW)- a time for agents and brokers to help their communities understand what’s going on in their local market. In last September’s 1st #NHVW, the event yielded almost 7,000 homeowners checking their home’s value, a potential sales volume of $2.9 billion. Participating brokers saw 257 of those listings go active on the MLS and closed escrow by Q1 2021, equating to $90.9 million in sales volume. “We are excited to be partnering with Long Realty as part of their continued growth. Understanding your assets is important for a homeowner, and we’re just happy we can help the agents at Long Realty tell that story to their customers”, says Buyside’s EVP of Partnerships, Ashley Terrell.  

National Home Valuation Week began May 10th, 2021 and continued through May 14th, 2021. 

About Buyside

Buyside is a data analytics and marketing company whose mission is to help real estate brokers profit from their largest untapped asset—data.  Buyside collects online and offline search activity from homebuyers and homeowners, using it to power actionable insights and intelligent marketing tools that help brokers capture seller leads, win more listings, and close more transaction sides in-house. For more information, visit or email

About Long Realty

Long Companies is comprised of Long Realty Company, Long Mortgage Company, Long Title Agency and Long Insurance Group – all working together to create a full range of real estate services and products. Based in Tucson, Long Realty Company, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America, Inc., is the leading real estate brokerage company operating in southern Arizona. It offers an unparalleled level of award winning residential and commercial real estate services through a network of more than 1,400 licensed real estate associates in 41 offices, including 24 affiliate realty and property management companies that are independently owned and operated throughout Arizona. Long Realty Company, a part of HomeServices of America, a Berkshire Hathaway affiliate, has been helping generations of Arizonans achieve their dreams of home ownership since 1926. For more information, visit