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Buyside Generates Most Homeowner Engagement, Listings, and ROI

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NASHVILLE, TN, November 10, 2021—Engaging a Homeowner is the key to capturing multiple aspects of a transaction. Buyside partnered with RealTrends to assess what aspects of a website created the most engaging experience for the homeowner and inventory for the brokerage.

With real estate inventory tight across the country, Buyside has been helping real estate brokers and mortgage lenders deliver an online homeowner experience to attract potential sellers. For the 2nd year in a row, Buyside has collaborated with RealTrends to announce the results of 2021 Website Rankings for the “Best Seller Page” category.

According to NAR’s 2020 stats, 69% of home buyers have a home to sell first. Providing a homeowner experience not only helps generate seller leads and listing inventory, but gets a brand in front of a consumer at the right time to capture the mortgage pre-approval and buy side of the transaction.

Homeowners have more access than ever to data about their home, and brokerages are taking the necessary steps to keep them engaged. Ashley Terrell, Chief Revenue Officer for Buyside, stated “The winners of this category had experiences that included engaging content, estimated home valuations from multiple sources, an overview of buyer demand in the local market, and some even had estimated equity of the property that the homeowner could utilize towards a new home.”

Terrell went on to announce “The winning brokerages of this category have attracted a combined 139,018 new unique homeowners YTD, which has equated to $54.5B in listing volume. A staggering 27% of homeowners who ran the value of their home left their information for an agent to contact them. Congratulations to these brands for their success!”

Berkshire Hathaway HomeServices Florida Network Realty
John L. Scott
The Keyes Company
Chase International
Berkshire Hathaway HomeServices Georgia Properties
Howard Hanna Real Estate
Long Realty
Berkshire Hathaway HomeServices Florida Properties Group
Berkshire Hathaway HomeServices
Fox & Roach

Learn more about the power of an engaging seller page with the report and case studies from last year’s rankings:

Complete results can be found on the Real Trends website

About Buyside
Buyside is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and their core services by collecting and analyzing real estate consumer behavior. We use proprietary machine learning and Artificial Intelligence to better understand consumer intent and help companies target the right person at the right time.

In 2020, Buyside clients closed close to $20 Billion in sales through Buyside, averaging over a 3000% ROI. Having recently passed the $1 Trillion in sales opportunities run through Buyside’s Home Valuation Pages, and currently supporting over 80 enterprise-sized real estate brokerages including Howard Hanna, Baird & Warner, Douglas Elliman, and Berkshire Hathaway HomeServices, and many others, Buyside is continuing their growth by going into other verticals.

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