INTELLIGENT MARKET-DRIVEN DATA IN REAL-TIME.
INCREASED CLIENT ENGAGEMENT AND TRANSACTIONS.
We get real estate, we get mortgage, and we get you.
OUR MISSION
Percy.ai (formerly Buyside) is a data analytics and marketing company on a mission to help real estate brokers and mortgage professionals profit from their largest untapped asset: consumer behavioral data.
Percy.ai aggregates client activity during their real estate pre-buying and pre-selling activities, using it to power actionable insights and intelligent marketing tools in helping build relationships, capture seller leads, win more listings and close more transaction sides.
Our team brings decades of real estate and technology industry expertise. We understand the unique challenges real estate and mortgage brokers face and we wake up each day excited to help you conquer them.
We understand real estate, mortgage, and technology… and we understand you.

OUR TEAM

Charles Williams
Founder & CEO
Michael Graham
Chief Financial Officer
Janet Tharaldson
Chief Operating Officer
Preeti Kalawadia
VP, Technology & Partner Solutions
Jeremy Elser, PhD
Chief Data Advisor
Dan Kim
Director, Customer Success
Sarah Glueck
Application Implementation Executive
Dustin Knowles
Technical Support Specialist
Shiloh Matcke
Technical Support Specialist
Ben Graboske
President, Black Knight Data & AnalyticsPercy.ai Advisor

Howard W. "Hoby" Hanna IV
President, Howard Hanna Real Estate & MortgagePercy.ai Advisor

Paul Boomsma
CEO, Leading Real Estate Companies Of The WorldPercy.ai Advisor

Peter Hunt
CEO, Hunt Real Estate & MortgagePercy.ai Advisor .

Jonathan Miller
CEO, Miller Samuel Real Estate Appraisers & ConsultantsPercy.ai Advisor

Shashank Shekhar
CEO, Founder InstaMortgage, 2023 Entrepreneur of the YearPercy.ai Advisor