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BACKED WITH $10M, BUYSIDE REBRANDS AS PERCY, EXPANDS INTO MORTGAGE

Rebranding and strategic alliance with Black Knight, reflect data analytics and marketing company’s ability to identify not only homebuyer, but seller leads.

Highlighting the company’s ability to identify not only homebuyer but seller leads, data analytics and marketing company Buyside has rebranded as Percy and expanded into mortgage — bolstered by $10 million in new equity funding from backers including Howard Hanna Real Estate Services and Leading Real Estate Companies of the World.

Read the full story in Inman.